How to choose the wedding invitation?

Do you already know who to invite and have the number of invitations in hand? Then it is time to learn how to choose wedding invitations!

Although it seems to be a mere detail, the wedding invitation is extremely important. It tells the guest how the party will be, gives a preview of what to expect on the big day, and arouses curiosity, making the date eagerly awaited. 

How to choose a wedding invitation: define the style

Classic, Rustic, Boho, Premium, or Modern?

It is from this style that you will be able to define every detail of your template.

What to consider when choosing a wedding invitation?

Ideal wedding invitation size

The size of the invitation indicates the proportions of the event. A big size invitation, for example, is automatically associated with spaciousness. As soon as the guest receives it, he or she concludes that it will be a large party, held in an imposing location.

The same thing happens with smaller invitations. They convey warmth and intimacy. For the guests, it is like receiving a special letter to be part of an exclusive moment.

Types of printing for the wedding invitation

We have different types of printing, which can be used for different wedding styles:

HMP (high metal print)

It is the famous metallic high relief made in gold, silver, or copper. It is usually used to highlight the coat of arms and the name of the bride and groom, but those who want a luxurious invitation choose to use it on the entire invitation.

Because it has a differentiated shine, it is associated with the luxury of classic weddings. 

And, in rustic weddings, it is the ideal option for those who want to give a “chic” touch to the event.

Hot Stamping

Unlike HMP, it has a vast catalog of colors to choose from; which allows modern weddings to abuse different and metallic shades on the invitation.

Dry Relief

It has no color, just a mark made to highlight the coat of arms of the bride and groom or to create a subtle design on the frame.

It is the ideal option for those looking for a clean and elegant invitation.

American Embossing

Versatile and elegant, the American relief is the most used print on wedding invitations. It has no shine, and because of that, it’s perfect for mixing with other metallic prints and patterns.

The balance is perfect!

Digital Printing

This is a cheaper option for those who want to add prints to the invitation, in a way that doesn’t take away from the sophistication of American relief or silkscreen.


There is no relief, but it is a uniquely made print to make the print colors more vibrant and defined.


Some papers and materials do not adhere to American and digital embossing. In these cases, screen printing is used. It has a slight sheen (similar to varnish) and refined finishes.

Types of Paper for Wedding Invitations

The texture and feel of the paper make all the difference, as do its colors:

Contrary to popular belief, the classic and most versatile color used in invitations is not white, but rather Off White; a slightly beige tone. It is the wild color used for all wedding styles.

However, it is possible to invest in pearly papers (luxury and classic events), colored papers (modern), and even plain kraft or linen, which are ideal for rustic parties.

Colors and Prints – Visual Identity for Wedding Invitations

The colors used on the invitation, such as the text, the bride and groom’s name, and prints, must be defined according to the party’s color palette.

If the party is all decorated in light tones, with details in gold, the best option for you is to bet on metallic print in the same color to create a link between the decoration and the invitation.

Tip: for those who have a colorful decoration, choose a highlighted tone of the color palette to use on the invitation and avoid a very polluted artwork, with a mixture of colors. Another option is to make the invitation text in a neutral color and add the pattern with all the shades of the palette.

Decoration for Invitations – Decorated Wedding Invitation

To finish off your invitation with a golden key, choose a beautiful decoration! In Finishing touches for invitations, we explain all about each one. Here are some examples of the most used ones:

Satin or gorgon ribbon: the color of the ribbon should match the color of the invitation text. It is used in all wedding styles but has a more classic image.

Waxed cord: the number one choice for country and rustic grooms. Its colors should match the invitation details, and you can also add a small bunch of flowers or shells, for beach weddings.

Pearls and rhinestones: these are beautiful and delicate invitation closures, which give elegance in the right measure to the invitation.

Wax and metallic seals: both are premium options, and the wax seal is much more versatile than the metallic one since you can use different colors on it.

Analyze all these details, make a list of what you think best suits your event, and define the perfect invitation!

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